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Flash-Frozen is better. Why?
At Black Herd we freeze our beef using a cooling tunnel at -30°C with air velocity which allows us to preserve the product at the cellular level in the best conditions. This fast cooling process prevents water crystals from growing too big, which means the cellular membrane is not compromised and the properties of the element are not damaged.
The popular belief which states fresh is better than frozen, comes from people not knowing how to freeze/defrost properly. Buying fresh meat and freezing it at home using a conventional fridge is never recommended, which is why we ease the process by distributing our beef appropriately frozen and suggest our clients to defrost inside a refrigerator for 3 days instead of rushing the process.